Since its launch in 2012, Giving Tuesday has become a global generosity movement. In 2024, US donors contributed more than $3.1B in 24 hours. For nonprofits, it’s the unofficial kickoff to year-end giving.

Here are seven proven ways to make the most of Giving Tuesday in 2025.
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1. Activate Champions Early

Recruit supporters in October. Provide them with Fundraiser Pages, toolkits, and email/social templates.
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2. Set a Bold, Public Goal

Ambition drives urgency. Example: $50,000 in 24 hours. Display live totals on your Event Page.
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3. Launch Peer-to-Peer Pages

Every Champion fundraiser taps into new donors. One fundraiser can add 10+ supporters.

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4. Leverage Social Media Challenges

TikTok and Instagram Reels are ideal. Example: “$5 for 5 push-ups challenge” with a donation link.
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5. Offer Matching Gifts

Partner with corporates for matches. Promote heavily.
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6. Go Live

Livestream fundraising progress. Feature Champions, thank donors, and invite last-minute gifts.
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7. Build Momentum Beyond GT

Use Giving Tuesday as the kickoff for a six-week year-end campaign.

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The Boston Marathon Giving Day playbook shows urgency works. With Champions activated and live updates, $1.87M was raised in 24 hours.

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🚀 Maximize your Giving Tuesday with GivenGain.

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