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Hustle Economy

Africans are the quintessential entrepreneurs and always on the hustle to make ends meet whether as farmers, herders, crafters, artisans or micro-business owners. Africa Foundation supports livelihood development and the sustainability of income generation and our Hustle Economy Programme aims to provide practical support and training for emerging rural business owners and entrepreneurs.

In South Africa, Africa Foundation is active in 28 rural communities in Mpumalanga and KwaZulu-Natal. As with most rural communities in South Africa, unemployment is a significant challenge in these communities. In response to this, Africa Foundation is developing and delivering a new Hustle Economy Micro-Enterprise Support Programme (Hustle Economy Programme).

This Programme is being co-created with Harambee – www.harambee.co.za, tailoring their Youth Solving Youth Issues initiative to the Africa Foundation rural community context. The overall objective of the Programme is the establishment of a long-term intervention that will serve and support emerging Hustle Economy micro-entrepreneurs – “Hustle-preneurs”, across the Africa Foundation community footprint, with emphasis on:
- improving their business skills and acumen,
- increasing the net income that they generate through their enterprises,
- nurturing volunteer-based social cohesion within these communities.

The development and delivery of the Hustle Economy Programme is being led by an experienced Africa Foundation Programme Manager, Nonhlanhla Ambrose, and is anchored by a network of community-based facilitators – recruited on the basis of their Hustle Economy experience and facilitation ability.

Each Facilitator is responsible for:
- Recruiting and supporting local hustle-preneur networks – with a 60% female and youth recruitment bias.
- Coordinating regular capacity building workshops for these hustle-preneurs, covering a range of topics, including financial literacy, business skills, sustainable development, and social and environmental issues.
- Enabling peer-based support for the development and realisation of the Hustle-preneur enterprise “ideas”.
- Supporting the development and implementation of local volunteer based social and environmental interventions that will allow their hustle-preneur networks to “serve” their communities, thereby underwriting social cohesiveness.

The activities of the participating hustle-preneurs are tracked, and they are given “credits” for the workshops that they participate in and the hours they spend volunteering in their communities. They are then able to convert these credits to funding support for their entrepreneurial activities, in the form of capital and accredited training grant support.

human services, business, CommunityDevelopment, africafoundation, enterprise, businessskills, businesssupport, IncomeGeneration, hustleeconomy


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    Matt Perrott

    R164,690 raised

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    Our Horn is NOT Medicine

    R30,674 raised

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    Dhamiri Petra

    R4,631 raised

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    Nicole Robinson

    R5,900 raised

6 Fundraiser projects



    21 December 2020

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    17 December 2020

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    26 May 2020

280 Donations

Fundraiser projects

6 Fundraiser projects

Rhinos without Borders

By Round Afric Travel

In support of relocating rhinos to areas where they can be kept safe to breed an ensure the survi...

0% Completed
US$0 raised
US$10,000 Target

Jess & Jono 947 cycle race

By Nicole Robinson

Support Jess in her first 947 Cycle raise as she rides for rhinos

100% Completed
R5,900 raised
R5,000 Target

Rhino you're the one for me

By Dhamiri Petra

Thank you for being there on our most special occasion. Though it is indeed a day to celebrate lo...

18% Completed
US$360 raised
US$2,000 Target

Riding for Rhinos

By Matt Perrott

Matt Perrott & Cal Tait (with Chris Hyslop's support) are cycling 600km (373 miles) in 5 days to ...

84.845% Completed
R169,690 raised
R200,000 Target