The programme was started in 2012 after Imbumba founder, Richard Mabaso, overhead a fearful conversation between his mom and niece about menstruation, which to this day is deemed taboo by many societies. Realising that this fear and lack of understanding existed, even within his own family, Richard initiated the Caring4Girls programme to address the problem on a national scale.Research has shown that underprivileged girls can miss up to 50 days of school per year due to lack of access to adequate feminine hygiene. Girls’ choice of menstrual hygiene materials are often limited by cost, availability and social norms. Menstruation is a barrier to education for many of our girls and restricts their opportunities for involvement in educational and sports activities.Caring4Girls creates a voice for indigent young girls - in addition to distributing sanitary wear, the programme provides menstrual hygiene and puberty education, to demystify menstrual related myths and break down societal taboos. The project catalyses and promotes positive body literacy and autonomy, as well as gender equality.
Over 950,000 girls currently benefit from the programme throughout the 9 provinces of South Africa, with the current footprint being expanded further during the course of 2019/20 to include Namibia, Botswana, Lesotho, Swaziland and Tanzania.