6 years ago this month, we decided to get active (not anxious) about the future of our planet and Greenpop was born. Our original goal was just 1000 trees in 1 month... but 6 years later, we have planted 69 180 trees and counting. This Arbour Month, we're going back to our roots and aiming to raise funds for another 1000 trees. Join the Treevolution. Sponsor a tree.
Greenpop was founded in South Africa in September 2010, when Misha Teasdale decided to plant 1 000 trees in under-greened communities in Cape Town to compensate for his own negative impact on the environment from his global travelling through his advertising and production career. The idea was sparked after a film trip with the Makhulu Productions team.
When identifying an area to plant the trees in, Misha considered the underlying land segregation that persists in South Africa, and the resulting juxtaposition of under-greened under-privileged areas and leafy suburbs. From here, together with 10 friends, he decided to focus on planting trees at beneficiary sites in Cape Town townships. This venture started as a once-off project with the aim to plant just 1000 trees, but soon after completing the tree planting it became evident from the amount of support and enthusiasm that there was a need and scope for growing the campaign into an ongoing beneficiary programme. Greenpop now runs urban greening and reforestation programmes in South Africa and Zambia and has planted 69 180 trees in total and benefitted over 150 000 people.
Greenpop is a non profit organisation on a mission to (re)connect people with our planet. We by plant trees through urban greening and reforestation projects, spread environmental awareness, and activate people through green festivals and workshops.
“The best time to plant a tree was 20 years ago, the next best time is now.” ~ African proverb
Our TREE PLANTING projects:
Urban Greening: With an emphasis on environmental education, these programmes concentrate on planting trees in under-greened urban settings, especially schools, community centres and educares. A mixture of fruit and indigenous trees are planted to re-instill a pride of place, assist with food security issues among the plethora of other environmental benefits of urban trees.
Reforestation: Our small-scale reforestation projects generally take place in conservation and/or protected areas which require indigenous forest restoration. Trees are planted in a way that mimics their natural growth, therefore increasing biodiversity and creating carbon sinks.
Agro-forestry: In collaboration with small-scale farmers, we plant fruit, medicinal and nitrate-fixing trees on farms. Nitrate-fixing trees can be planted within crop lands to assist with fertilisation nourish soils for better crops.
If you'd like to set up a monthly donation, please use this campaign: https://www.givengain.com/cc/greenpoptreeplanting/
It's a Treevolution. Get involved!