Every child deserves a flying start in life. But in South Africa, health challenges such as HIV,
nutrition, and a lack of parental education can mean many infants and toddlers don’t get the start we would all wish for them.
You can help these children thrive through this campaign, supported by British Airways in celebration of their centenary year. The funds raised will provide learning-oriented toys to support children participating in mothers2mothers’ Early Childhood Development (ECD) programmes across South Africa, especially around Cape Town and Pretoria.
mothers2mothers (m2m) is a South African success story. Founded in Cape Town in 2001,
today this internationally-recognised NGO works across seven African nations, and unlocks the power of African mothers to transform the health of families by serving as Frontline Health Workers called “Mentor Mothers.” These Mentor Mothers work at clinics, schools, churches, and door-to-door in communities. They educate and support mothers to ensure their children get the best possible start in life. And it is working—in 2017, an average of 97% of children in m2m’s ECD programmes achieved all of their developmental milestones when they turned one.
British Airways is donating R100,000 to support this campaign – but every cent can make a difference in the lives of these families. Even a small contribution will make a big difference:
• ZAR100 (the approximate equivalent of $6.65, €6 or £5.15) could purchase a set of stacking cups that develop gross motor skills and colour/shape recognition.
• ZAR200 could help a toddler’s imagination soar with a new toy car.
• ZAR500 could help take early learning play to new heights with a mini toy kit consisting of cups, car, and an educational puzzle.
Thanks so much for your support of m2m's programming and for helping to give children a flying start in life. For more information about m2m, visit www.m2m.org.