“Sharing joy, growing hope and transforming lives.”

Vision: “A world of happy and healthy people, who achieve their full potential as they take care of themselves, each other and the world!"

Mission: UPlift the people!
With creative arts, we share joy and UPskill the people with emotional & mental wellness tools. We support them to transform into their best selves, as they step UP, join hands and co-create an active society of humanKINDness. We all win as we take care of ourselves, each other and the world together.

We are proud to announce that over the past 20 years, The UP has made a significant impact by reaching out to more than 50,000 beneficiaries who have received our joy tools and interventions. Through our efforts, we have been able to bring moments of joy, emotional wellness, and support to individuals in communities, hospitals, homes, and schools.

One of the key factors contributing to our success is the training and development of our Joy Facilitators. We have trained and equipped over 800 Joy Facilitators who play a crucial role in delivering our programs and spreading joy to those who need it the most. These facilitators are passionate individuals who have the skills and knowledge to create meaningful and transformative experiences for our beneficiaries.

The impact we have achieved through our work is a testament to our commitment to emotional well-being and the transformative power of JOY. As we continue to grow and expand our reach, we remain dedicated to making a positive difference in the lives of individuals and communities throughout South Africa.

Established in late 2003, our socio-emotional upliftment programmes focus on bringing much needed joy and emotional wellness to children & youth in marginalised communities, alongside many additional programs for elderly, women, frail care, differently-abled people and their caregivers. 

Legally we are registered as a Not for Profit Organisation 122-357 NPO
& Public Benefit Organisation - PBO 930018482, which means you can
claim tax deductions and even BB-EEE points.

Donating any amount monthly - will sUPport UP to consistently run our upliftment programmes - in 4 regions around South Africa.

THANKS for your sUPport!!