Family Policy Institute was created not as just another political pressure group, but as a public policy institute to expose elected officials to the vast body of scholarly research that makes the indisputable case for the family. Our strategy is four-fold. First, we begin with policy research, using the most up to date social science data available to demonstrate the vital link between the family and a healthy society. Second, we promote family-friendly policies and ideas in the public square, framing arguments in a variety of publications and through major media outlets. Third we advance these ideas within our National Parliament, Provincial Legislatures, City Councils, and the general public. While the first three efforts function on both a short-term and long-term basis, Family Policy Institute’s Development Academy has a much more far-reaching and sustainable objective by helping talented young collegians nurture a calling to public service. By fostering greater appreciation for the family in public life and by developing future leaders committed to that goal, Family Policy Institute is building a stronger South Africa.