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Charity profile


Legally we are registered as a Not for Profit Organisation 122-357 NPO & Public Benefit Organisation - PBO 930018482, which means you can claim tax deductions and even BB-EEE points - as our beneficiaries are predominantly youth and children from previously disadvantaged communities.

Established in late 2003, our socio-emotional upliftment programmes focus on bringing much needed joy and emotional wellness to children & youth in marginalised communities.

We professionally train joy facilitators and catalysts and support them to bring joy sessions (packed with tools to sustain joy and build resillience and innovation) to the communities who need it most.

We are not just creating joy & fun, we are carefully growing innovative and creative life skills; Equipping our beneficiaries  - children, youth and their caregivers with emotional wellness and intelligence.

This year we are celebrating the 19 years that we've been sharing joy in hospitals and homes throughout South Africa... and all donors will be entered into a quarterly prize giving - an added bonus - for those UPstanding individuals - helping UP - grow JOY!

Donating any amount monthly - will sUPport UP to consistently run our upliftment programmes - in 4 regions around South Africa.

THANKS for your sUPport!!