In a nutshell
The Reach Trust was established in 2012 to inspire and improve lives through the development of innovative and cost-effective mobile solutions to bring about social change.
Working in partnerships with governments, multiple UN organisations, the private sector, other NGO's, communities and thought leaders throughout the world, Reach has helped over 10 million South Africans transform their lives through access to free education, health and counselling services on their mobile phones.
Our mobile-first solutions are designed to cost-effectively enable the transition from a resource-based to a knowledge-based economy, with our current focus being on two areas:
a) Early Childhood Development (ECD), and
b) Up-skilling of out-of-school youth to improve employability.
All beneficiaries are from previously disadvantaged communities.
Why mobile solutions?
We embrace the power of mobile phones to connect people, create value-adding relationships, and motivate them to improve their lives and redefine their futures.
In South Africa, as in many other countries, access to the web and ownership of a smart device is beyond the reach of those who need it the most.
ICT technologies, and specifically mobile connectivity, have long been recognised for promoting and facilitating social inclusion, in terms of the participation of individuals and groups in society’s political, economic and societal processes. This is because mobile phones offer the most direct, personal and measurable way to connect with people through content and services that are relevant and impactful.
What will my donation be used for if I support Reach?
The funding raised through this platform will ensure that learners in South Africa will access the app free of charge and enable the Reach Trust to expand the services and content offered via the platform.
Originally established as The Mxit Reach Trust, where all programmes were offered via the Mxit Social Network, the closure of Mxit resulted in a shift in technology strategy, with a greater emphasis on smartphones. Much of the infrastructure and intellectual capital has however been retained.