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Charity profile

A Lust for Life is a multi-award winning movement that uses content, campaigns and events to facilitate young people to be effective guardians of their own mind – and to be the leaders that drive our society towards a better future. Charity No. 20157913

Our Vision 

• A world where humanity is the headline act on the main stage

Our Mission

• Empower future generations to be effective guardians of their own minds
• Destroy the stigma that attempted to destroy previous generations and
• Drive a shift in society where we put people first

A Lust for Life began as a personal story of a man, Niall ‘Bressie’ Breslin, who struggled with his own mind.  He started a blog ‘My 1000 Hours’ about his own story and soon discovered that sharing stories really helped others.

From that, on October 1st 2015, A Lust for Life was born and it started life as a website for people to share personal stories and get expert insight and information from a wide range of mental health professionals. 

Since then we have worked to educate, uplift, support and empower by normalising the conversation around mental health and wellbeing using our website and social media content.  We bring people together in events across Ireland to nurture strong communities, cultivate compassion and solidarity.  We advocate for systemic change - maintaining regular constructive solution-based dialogue with government and policy makers on key issues pertaining to mental health. We also partner with media to influence cultural change – providing a platform for the issues and stories that need to be heard.  And more recently we have begun campaigns and programmes to help younger people by equipping and empowering them with the skills and tools to become effective guardians of their own minds.

What we’ve achieved in a few short years;

2020 A Lust for Life Schools Wellbeing Programme
• We have just begun piloting our new schools programme to 5th and 6th class primary school students in 7 schools across Ireland.  Post evaluation, by UCD and University Sussex, we plan to roll out Phase 1 to 100+ schools in 2020/21

2019 The Schools Wellbeing Programme
• We developed a Netflix style platform that enables our children to access engaging mental health content in an accessible, fun and scalable way and designed to build psychological flexibility and resilience.  Winner of the 2019 Google Impact Award and additional Judges Choice Award.

2018 launch of 7-part ‘Where There’s A Will' podcast series
• Bringing together some of the best minds in Ireland’s mental health sector to deconstruct our mental health system, why it is failing us - and what we can do to create sustainable systemic change. c.15,000 subscribers as at September 2019. Winner of Mental Health Media Award 2019.

'When Words Fail' campaign launched in 2017
• Amplifying creative work from those using alternatives to the written word to express and seek support.
• First 'When Words Fail' Exhibition will be taking place later this year

2017 #SoundEffect campaign
• Amplified soundness in Ireland to make the connection between being sound and mental health a social media reach of over 6m and acknowledged by the President and An Taoiseach.

The Little Book of Sound’ a pocket guide published in 2017.
• c.10,000 copies sold nationwide, designed to share ideas on how to use ‘being sound’ to help our minds and our society.

'We live protected under each other’s shadow’
• Unveiled by renowned artist Joe Caslin in partnership with A Lust for Life, a giant artwork highlighting how words can fall short of expressing deep turmoil & indeed hope.

A Lust for Life website reaching 4.6m people since 2015 to:
• Gather and curate content from writers across Ireland who continue to break the silence on mental health.
•Provide a platform for a diverse community of mental health professionals sharing tools, online courses and expert advice.

Innovative advocacy campaigns
• e.g., #AnyonesBrother (to highlight the Dual Diagnosis issue) & ‘In Our Hour of Need’ (a partnership with Mental Health Reform, Future Voices & Uplift to call for 24/7 community- based mental health services).

Multiple partnerships with organisations such as Pieta House, Mental Health Reform, First Fortnight, Uplift and others
• A Lust for Life consistently seeking to be the glue that binds other organisations together, to unify rather than compete.

Our Awards

• Social Entrepreneurs Ireland Impact Award 2016
• Creative Ireland Award 2018
• Social Innovation Fund award 2018
• Lifetime membership UCD Psychological Society
• Google Impact Award Challenge 2019
• Mental Health Media Award Winner 2019


100% of funds are reinvested directly back into A Lust for Life programmes and operations, to enable us to;

1. Empower future generations with the resources to navigate the ups and downs of life through our Schools Wellbeing Programme.

2. Equip future generations with tools and voice to be effective custodians of a culture and society that prioritises its people through our innovative campaigns such as forthcoming campaigns ‘Not the End of the World’ and ‘Gone Past Talking’.

3. Facilitate future generations to lead, connect and learn through content inspired and architected by them through our website and social media channels.

We completely rely on the generosity of the public to fund our work and so far together we have achieved great things!  Please do continue to support us so we can provide future generations in Ireland with the resources to recognise and talk about their emotions, and equip them to navigate the ever-changing world around them as they grow.