Soul City Action for Children

Cause Profile

Children in our country are said to be the flowers of the nation. Yet all too often, they face neglect, hardships, poverty and even abuse. 

Fuelled by hope, many children are themselves working to change their future. They have embarked on school based projects and are, for example, repairing classrooms, upgrading their play facilities, creating food gardens or renovating libraries. In other cases, groups or individual interested in the wellbeing of children are taking action to support child-focused projects. They volunteer; undertake fundraising activities and contribute financially. 

This is where the Action for Children initiative steps in. It seeks to tackle poverty with a focus on addressing the needs of children. The Action for Children Project rewards school projects and local fundraising actions by matching their fundraising results Rand for Rand. The AFC works in all parts of the country and in 2009 piloted with a focus on primary school children and their projects. It has now started broadening its work to reach beyond schools. 

These commitments guide our work: Wherever possible, we believe in an active role for children in development projects.  We promote fundraising at local level. We connect interested groups and to deserving but under-resourced children’s projects.  We promote voluntarism. Using media, we undertake awareness of the issues facing children. 

The AFC is reaching out to individuals and companies that want to join in a partnership with dynamic and highly-motivated children and children's projects. Through donations, we seek to replenish the funds for our 50% grant to children’s projects. By contributing to Action for Children, you are joining hands with children (and the adults supporting them) as they work to change their future. 

The Action for Children is part of Soul City, a Johannesburg-based health and development organisation which is renowned for its groundbreaking work on HIV and Aids. It was initiated in partnership with three Netherlands organizations (who developed the concept) as well as partners in India and Brazil who are also using the same approach.

4 Actions